Trends Report

Leverage A Portfolio Of Innovation In Your Industry For Market Leadership

Automotive Industry Uses Five Innovation Types To Arrive At Success

October 17th, 2018
James Staten, null
James Staten
Frank Gillett, null
Frank Gillett
With contributors:
Matthew Guarini , Pascal Matzke , Carlton A. Doty , Audrey Hecht , Peggy Dostie


Market leaders in the automotive industry are prioritizing innovation types that help them drive market change rather than simply respond to those disrupting the market. CIOs wanting to lead their market in other industries need to know that, while it’s necessary to respond to disruptors, the most effective strategy is to use the disruptor’s methodology: Identify an emerging customer need that you can address through new offerings and services. This report details five innovation types to help CIOs achieve market success.

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