Trends Report

Leverage A Portfolio Of Innovation In Your Industry For Market Leadership

Automotive Industry Uses Five Innovation Types To Arrive At Success

October 17th, 2018
JS
James Staten
FG
Frank Gillett
With contributors:
Matthew Guarini , Pascal Matzke , Carlton Doty , Audrey Hecht , Peggy Dostie

Summary

Market leaders in the automotive industry are prioritizing innovation types that help them drive market change rather than simply respond to those disrupting the market. CIOs wanting to lead their market in other industries need to know that, while it’s necessary to respond to disruptors, the most effective strategy is to use the disruptor’s methodology: Identify an emerging customer need that you can address through new offerings and services. This report details five innovation types to help CIOs achieve market success.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.