Local Staff Support Online Success In China

November 7th, 2008

Steven Noble

With contributors:

Christine Overby , Angie Polanco , Emily Bowen

Summary

Many global and local brands have aggressive online marketing plans for China because its economy is booming and Internet use is surging. However, China poses unique challenges, including very high labor turnover in most interactive marketing agencies. To succeed in this environment, senior interactive marketers with responsibility for China should focus on developing their local teams. They should base their own success on the success of their local staff.

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