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For eBusiness & Channel Strategy Professionals

Luxury Brands Must Chase Digitally Savvy Global Luxury Shoppers

To Win In The Age Of The Customer, Obsess About Your Luxury Goods Consumer

August 29, 2017

Why Read This Report

Luxury consumers are highly digitally savvy, even more so than mainstream consumers. But many luxury brands have missed the memo. They need to quickly do much more to meet, let alone exceed, their customers' expectations. This report explores luxury consumer behavior for digital business professionals and how luxury brands must respond to their customers' expectations or risk losing them to third-party online powerhouses like Net-a-Porter, now part of Yoox Net-a-Porter Group.

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Table of Contents

  • Luxury Brands Missed The Memo: Luxury Consumers Expect Far More
  • Recommendations

  • Luxury Brands: Up Your Game Or Lose To Digitally Savvy Competitors
  • Supplemental Material
  • Related Research Documents

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