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For Customer Experience Professionals

MSC Cruises Seeks To Transform The Guest Experience With Emerging Tech

To Create The Cruise Ship Of The Future, MSC Is Blending Physical And Digital Experiences

September 29, 2017


Why Read This Brief

MSC Cruises is investing €9 billion in building a fleet of new ships equipped with advanced new customer-facing technology and has just launched the first of them: MSC Meraviglia. We spoke with Luca Pronzati, MSC Cruises' chief business innovation officer, to understand the company's research, design, and development process and what customer experience (CX) professionals can learn from it.

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