Make Omnichannel A Cornerstone Of Your Telecom Digital Transformation
Most Telcos Underestimate The Significance Of The Omnichannel Opportunity For Their Digital Transformation
March 17, 2017
Why Read This Brief
Offering customers seamless omnichannel experiences is critical for telcos' digital transformation efforts. Today, customers expect to use a variety of digital touchpoints. Omnichannel affects telcos' customer engagement activities at every stage of the customer life cycle. Yet, many telcos are still struggling to meet their customers' rising expectations for coherent end-to-end customer engagement. This report highlights aspects that digital transformation leaders at telcos ought to consider when planning their omnichannel strategy.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($349 USD).Purchase
Build Your Digital Transformation Business Case Around The Customer And Revenue Growth
February 22, 2017 | Dan Bieler
Brief: Huawei Will Become A Key Enabler Of Digital Business
May 31, 2016 | Charlie Dai
Business Platforms Power Your Digital Business
March 15, 2017 | Dan Bieler