Trends Report

Make Omnichannel A Cornerstone Of Your Telecom Digital Transformation

Most Telcos Underestimate The Significance Of The Omnichannel Opportunity For Their Digital Transformation

March 17th, 2017
Dan Bieler, Principal Analyst
Dan Bieler Principal Analyst
With contributors:
Pascal Matzke , Brendan Witcher , Michael Glenn , Ian McPherson

Summary

Offering customers seamless omnichannel experiences is critical for telcos' digital transformation efforts. Today, customers expect to use a variety of digital touchpoints. Omnichannel affects telcos' customer engagement activities at every stage of the customer life cycle. Yet, many telcos are still struggling to meet their customers' rising expectations for coherent end-to-end customer engagement. This report highlights aspects that digital transformation leaders at telcos ought to consider when planning their omnichannel strategy.

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