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For B2B Marketing Professionals

Make Sales Conversations An Integral Part Of Your Content Marketing Plans

Top Marketers Keep A Customer Focus To Align Sales And Marketing Messages

December 4, 2015

Primary author headshot


  • By Laura Ramos
  • with Peter O'Neill,
  • Shanta Samlal-Fadelle,
  • Mary Shea, PhD,
  • Matthew Camuso,
  • Matthew Izzi

Why Read This Report

B2B marketing content fuels both effective demand creation and successful sales conversations. This report describes how B2B marketers can help sales become an effective content concierge by investing in delivery systems that 1) enable sales to become content experts, 2) make it straightforward to find the content reps want and need, and 3) track usage and feedback to incorporate into future content planning and execution.

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Table of Contents

  • B2B Sales And Marketing Content Fails To Engage Buyers
  • Set Up Sales To Become Your Marketing Content Concierge

  • Manage Marketing Content Using A Sales-First Approach

  • A Focus On Customers Drives Long-Term Marketing Content Success
  • Supplemental Material
  • Related Research Documents

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