Make The Business Case For Mobile Insurance

July 27th, 2015

With contributors:

Benjamin Ensor , Audrey Blumstein , Laura Glazer

Summary

Mobile insurance is growing up. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile — and granted the budget largesse to do so. But with mobile now a key factor in the customer experience and a material line item in digital budgets, insurance C-suites are demanding a more mature and disciplined approach when it comes to making mobile investments. Just how is this demand for discipline impacting digital insurance teams? Funding for mobile initiatives now depends on presenting compelling business cases. This report serves as a how-to guide for justifying mobile insurance technology investments. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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