Make Sales Efficiency A Key Addition To Your B2B Content Marketing Metrics

October 7th, 2015
Peter O'Neill
Shanta Samlal-Fadelle
Matthew Camuso
and Matthew Izzi


Successful B2B marketing depends on content marketing to engage prospects and customers, as well as to support more effective sales execution. Marketers must prove that budgets spent on content acquisition, production, and distribution efficiently achieve

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