Report

Make Sales Efficiency A Key Addition To Your B2B Content Marketing Metrics

October 7th, 2015
With
Peter O'Neill
Shanta Samlal-Fadelle
Matthew Camuso
and Matthew Izzi

Summary

Successful B2B marketing depends on content marketing to engage prospects and customers, as well as to support more effective sales execution. Marketers must prove that budgets spent on content acquisition, production, and distribution efficiently achieve

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.