Trends Report

Make Sales Efficiency A Key Addition To Your B2B Content Marketing Metrics

October 7th, 2015
RS
Ryan Skinner
With contributors:
Peter O'Neill , Shanta Samlal-Fadelle , Matthew Camuso , Matthew Izzi

Summary

Successful B2B marketing depends on content marketing to engage prospects and customers, as well as to support more effective sales execution. Marketers must prove that budgets spent on content acquisition, production, and distribution efficiently achieve the business's goals and objectives, including increasing sales efficiency. Read this report to learn how to tease meaning out of sales and audience activity driven by content and how to track the ways that content changes customers' relationships with a company and, ultimately, drives positive business outcomes.

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