Trends Report

Make The Cloud A Foundation Of Your Digital Experience Platform Strategy

Push Vendors And Service Providers To Describe Benefits, Not Cloud Marketing-Speak

August 7th, 2015
With contributors:
Stephen Powers , Kevin Driscoll , Tyler Thurston , Karen Traikovich


The digital experience (DX) platform market has been slow to move to the cloud. Fortunately, major DX platform vendors like Adobe and SAP hybris are now embracing the cloud to deploy and operate their software, and service providers like Deloitte, Razorfish Global, and SapientNitro have repositioned their managed hosting options as more cloud-like DX platforms. But what cloud benefits do vendors and service providers actually deliver? This report for application development and delivery (AD&D) pros clarifies cloud terminology for DX platforms, articulates the benefits of each cloud model, and prods vendors to simplify how they talk about their cloud services to accelerate purchasing and deployment.

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