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For B2C Marketing Professionals

Making Cloud-Based Music Services Fulfill Their Destiny

September 4, 2009

Authors

  • By Sonal Gandhi
  • with Mark Mulligan,
  • Erik Hood

Why Read This Report

On-demand music app Spotify is about to become available on the iPhone. This marks a giant step forward for cloud-based music. Services that aspire to provide a true cloud-based music experience should ensure that they are platform- and brand-agnostic and tackle the challenge of non-network availability. Even when that happens, cloud-based music services won't alter attitudes toward music ownership in the foreseeable future.

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