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For B2B Marketing Professionals

Making Content Customizable Helps Both Sales And Marketing

Get Off The Ad Hoc Content Treadmill And Embrace Bespoke Content

April 26, 2017

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Why Read This Report

B2B marketers have a lack of visibility into methods for customizing content and manners in which sellers use it. By leveraging sales enablement automation (SEA) capabilities, sales enablement practitioners can help sellers save time and sell more effectively, gain valuable insights into what content works and why, and reduce the amount of time that content creators spend on ad hoc repetitive requests from the field.

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Table of Contents

  • The Customized Content Conundrum
  • The Dynamics Of Sales Content Customization
  • Sales Enablement Automation Helps Manage Content Customization
  • Recommendations

  • Enable Bespoke Content To Better Enable Sales
  • Supplemental Material
  • Related Research Documents