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For B2C Marketing Professionals

Making Podcasts Work For Your Brand

Generate Content Based On Brand Attributes, Not Products

January 24, 2007


  • By Brian Haven
  • with Charlene Li

Why Read This Report

Podcasting has seen mild adoption growth in the past year, but it still hasn't experienced the popularity explosion blogs have seen. However, this doesn't mean that marketers shouldn't offer podcasts to their customers. Additionally, using podcasts for internal purposes is a great way to test the waters before you start creating content for customers. Before getting involved, it's important to understand how the podcasting world works, determine if it's right for your audience, and choose the right type of podcast to create. Once you have a clear understanding of these issues, you can focus on the proper techniques for developing a successful podcast.

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Table of Contents

  • Podcasting Picks Up Momentum
  • Is Podcasting Right For Your Audience?
  • Five Types Of Commercial Podcast Exist Today

  • Marketers Should Use Nine Techniques To Create Successful Podcasts
  • Supplemental Material
  • Related Research Documents