Save or Share this Report

For B2B Marketing Professionals

Making The Right Choices For Your L2RM Tech Stack

Tools And Technology: The Lead-To-Revenue Marketing Playbook

February 21, 2018

Primary author headshot


Playbook icon

This is the Tools And Technology report in The Lead-To-Revenue Marketing Playbook For 2019.

Why Read This Report

B2B marketers depend on technology to collect data, generate insights, target audiences, and deliver relevant interactions. In fact, effective use of marketing technology is often the base for competitive advantage, enabling timely well-placed delivery of more personalized content to the right customers at the right time for the highest ROI. This report describes best practices that B2B marketing pros — and the technology teams that support them — should follow to design and automate their lead-to-revenue (L2R) process.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Technology Has Become A Core Enabler Of B2B Marketing
  • B2B Marketers Must Design Their Own Unique Martech Stack For L2RM
  • Source Your Solution With A Focus On Functions, Not Features
  • Recommendations

  • A Thoughtful, Collaborative, Governed Decision Process Will Pay Off
  • Supplemental Material
  • Related Research Documents

Recommended Research