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For B2B Marketing Professionals

Making The Right Choices For Your L2RM Tech Stack

Tools And Technology: The Lead-To-Revenue Marketing Playbook

February 21, 2018

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This is the Tools And Technology report in The Lead-To-Revenue Marketing Playbook For 2018.

Why Read This Report

B2B marketers depend on technology to collect data, generate insights, target audiences, and deliver relevant interactions. In fact, effective use of marketing technology is often the base for competitive advantage, enabling timely well-placed delivery of more personalized content to the right customers at the right time for the highest ROI. This report describes best practices that B2B marketing pros — and the technology teams that support them — should follow to design and automate their lead-to-revenue (L2R) process.

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Table of Contents

  • Technology Has Become A Core Enabler Of B2B Marketing
  • B2B Marketers Must Design Their Own Unique Martech Stack For L2RM
  • Source Your Solution With A Focus On Functions, Not Features
  • Recommendations

  • A Thoughtful, Collaborative, Governed Decision Process Will Pay Off
  • Supplemental Material
  • Related Research Documents

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