Trends Report

Five Marketing Asset Management Secrets

Marketers Need Defined Processes, Roles, Templates, Metadata Strategies, And Rules

February 21st, 2017
Ryan Skinner, null
Ryan Skinner
With contributors:
Melissa Parrish , Jeremy Swire , Christine Turley

Summary

Asset management has evolved in a few short years from a quick fix for sharing or storing large, rich media files to a crucial differentiator of successful marketing teams. As dispersed teams across channels, geographies, and product silos serve empowered customers, they need to find, repurpose, license, organize, and upload assets rapidly and consistently. This report shares brand marketers' asset management best practices with advice on how to apply them to your own marketing practice.

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