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For Application Development & Delivery Professionals

Mantra For Customer-Obsessed Software Leaders: Deliver More, Develop Less

January 18, 2017


Why Read This Report

Now that your application development and delivery (AD&D) teams can more quickly produce apps to win, serve, and retain customers, reorient your strategy, structure, and sourcing to support a customer-obsessed operating model. This report outlines the vision for AD&D leaders' support of digital transformation, the goal of enterprises large and small. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • AD&D's Mission: Deliver Apps For Customer Obsession
  • AD&D's Charter: Deliver Solutions First, Develop Software Second
  • Strategy: Broker More, Build Less
  • Structure: Organize AD&D To Be Connective Tissue
  • Sourcing: Shift Focus From Cost Reduction To "Multisourcing" For CX
  • Four Big Barriers To Overcome
  • Recommendations

  • Reorient To A Customer-Obsessed Operating Model
  • What It Means

  • AD&D Will Prioritize Design And Solution Delivery Over Building
  • Supplemental Material
  • Related Research Documents

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