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For eBusiness & Channel Strategy Professionals

Mapping's Third Wave Will Unlock The Physical Future Of Business

By 2023, Cloud Giants Will Subsume The Mapping Industry And Compete For Developers With Open Mapping Platforms

October 8, 2019

Primary author headshot


  • By Ted Schadler
  • with Allen Bonde,
  • Jennifer Belissent, PhD,
  • James McCormick,
  • Emily Miller,
  • Mike Chirokas,
  • Emma Huff,
  • Peter Harrison

Why Read This Report

Any developer will find building an app with location data for the physical world — whether for the internet of things (IoT), a self-driving car, augmented reality, location intelligence, and so on — to be a daunting task. Today's closed stacks and DIY data strategies mean that only the most advanced (or motivated) digital leaders will bother. To unlock the potential of hundreds of thousands of real-world apps, most developers need a better option. We've identified the new requirements for a mapping industry built on software, with a layered data architecture and open platforms.

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Table of Contents

  • The Mapping Industry Is Not Ready For Everyday Developers
  • Mapping's Third Wave Will Unlock The Physical Future Of Business
  • Advice To The Mapping Industry: Embrace Open Platforms
  • The Mapping Industry Will Consolidate Into A Simpler Value Chain
  • Advice To Enterprises: Be Pragmatic While The Industry Matures
  • What It Means

  • The Cloud Industry Will Subsume The Mapping Industry
  • Supplemental Material
  • Related Research Documents

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