Save or Share this Report

For CIOs

Market Momentum: Compute-As-A-Service, 2008 And 2009

A Look At Announcements Of Leading Compute-As-A-Service Providers

December 28, 2009

Primary author headshot


Why Read This Report

To measure and compare market activity for compute-as-a-service offerings, Forrester tracked 536 public announcements of 14 leading compute-as-a-service providers from Q1 2008 to Q3 2009 across four high-level categories. Given the strong cloud hype, it's no surprise that we found that market momentum is strong, with as the one clear leader; that service announcements are the highest focus and not changes to go-to-market strategy; and that small providers are trying to establish brand credibility. Vendor strategists doing strategic marketing for compute-as-a-service need to be judicious about what announcements to release, focusing on real solutions and real-value benefits for customers just learning about compute-as-a-service — ideally in the form of hard numbers with a case study.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research