Market Overview: Co-Creation Vendors 2011
An Introduction For Consumer Product Strategy Professionals
January 24, 2011
Why Read This Report
Are you interested in implementing social co-creation engagements that move beyond Facebook, Twitter, and the occasional outreach to consumers via the corporate blog? If the answer is yes, a near-endless string of questions will soon follow, all centered on a single word: how? Here, we offer consumer product strategy (CPS) professionals guidance around what social co-creation engagements require assistance from outside partners and the relative benefits of each type of engagement. We also offer some examples of vendors that can help implement each engagement; we encourage CPS professionals to treat this as a starting point in the vendor education, evaluation, and selection process. Once you have a sense of the problem you would like to address via co-creation, we recommend issuing a request for information (RFI) to assist in understanding the strengths and weaknesses of potential partners and then working to fit co-creation into your existing or future budget.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($2495 USD).Purchase
Table of Contents
- CPS Professionals Are At An Early Stage In Selecting Co-Creation Partners
- Vendors Can Help Create And Manage Co-Creation Engagements
- Let Vendors Educate You About Co-Creation Opportunities
- Supplemental Material
- Related Research Documents
Take Advantage: Latin American Consumers Are Willing Co-Creators
May 31, 2011 | Roxana Strohmenger
2011 Mobile Trends
January 24, 2011 | Thomas Husson
Case Study: Co-Creation Provides A Twist To Unilever's Axe Product Strategy
January 7, 2011 | Doug Williams