Skip to main content

Save or Share this Report

For Security & Risk Professionals

Market Overview: Customer Identity And Access Management (CIAM) Solutions

S&R Pros Should Dump Home-Grown Approaches For Managing Customer Identities

August 4, 2015


Why Read This Report

Business leaders entrust their security teams to protect customers' privacy and shield them from fraud and other malicious activities. To do this, security and risk (S&R) professionals must implement solutions that authenticate customers' identities across all channels — digital and nondigital — and help the firm manage their access to services and sensitive data. Customer identity and access management (CIAM) can significantly detract from customer experience if it is overly burdensome; however, if it's not strong, it doesn't provide enough security. S&R pros often struggle to find the right balance between a seamless customer experience and good security. The unique requirements of customer identity, especially scale, performance, usability, and support for seamless multichannel interactions, have necessitated the development of CIAM as its own market segment with competitive offerings distinct from traditional solutions for employee IAM. This report provides an overview of the market, examines seven vendors, and offers S&R pros recommendations and best practices for successful implementations.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2995 USD).


Table of Contents

  • CIAM Is Critical To Customer Experience
  • Legacy B2E IAM Solutions Can't Meet CIAM Requirements
  • Key Features Of CIAM Solutions
  • CIAM Vendor Landscape
  • Recommendations

  • Dump Home-Grown Approaches For Managing Customer Identities
  • Supplemental Material

Recommended Research