Trends Report

Market Overview: Mobility Services

Fast-Growing Market Gives Buyers Lots Of Choices But Also Tradeoffs

February 27th, 2012
Liz Herbert, VP, Principal Analyst
Liz Herbert VP, Principal Analyst
With contributors:
Jeffrey Hammond , Kelsey Stone

Summary

The emerging mobility services market creates choices for buyers. Leading organizations are scrambling to create mobile experiences for employees, partners, and customers — both applications and mobile web experiences. But the hodgepodge of devices and operating systems makes this task challenging — and the proliferation of both makes developing apps a moving target. Many firms turn to third-party experts to gain speed and experience on design best practices and technology know-how. But whom should they work with? The market is crowded with agencies, technology boutiques, multinational consultancies, offshore specialists, telecommunications companies, and other options. This report reviews key player segments of the mobility services market and the tradeoffs between the services each segment provides.

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