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For Application Development & Delivery Professionals

Market Overview: Online Video Platforms For Sales And Marketing

Vendors Focus On Folding Video Into Marketing Operations

February 17, 2015

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Authors

  • By Philipp Karcher
  • with Stephen Powers,
  • Steven Kesler,
  • Danielle Jessee

Why Read This Report

Digital video is the fastest growing advertising format and an established content marketing tactic. As marketing leaders get more programmatic about using video to nurture leads and customers, they need help from application development and delivery (AD&D) pros to integrate video into marketing workflows, design video experiences that maximize engagement, and capture metrics from playback. YouTube plays an important role in B2C video marketing, but shouldn't be the hub for multichannel video content management and delivery. This report profiles established and promising new online video platforms with guidance for AD&D pros implementing best-in-class digital video strategies.

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Table of Contents

  • Digital Video Is A Must-Have For Marketers To Tell A Compelling Story
  • Video Marketing Maturity Means Getting More Programmatic
  • Market Overview: Online Video Platforms For Sales and Marketing
  • Mobile Video platforms Are For Salespeople With Tablets
  • RECOMMENDATIONS

  • Focus On Use Cases, Player Design, And Integration Requirements
  • Supplemental Material
  • Related Research Documents