Advanced Search

Save Or Share This Report

For Customer Insights Professionals

Market Researchers: A Compass In The Financial Sandstorm

A List Of Must-Read Research To Help You

November 17, 2008

Primary author headshot

Authors

  • By Brad Bortner
  • with Ellen Daley,
  • Madiha Ashour

Why Read This Report

Things are not looking good for the economy: Although the first half of 2008 showed a steady pace of technology spending, that pace is not continuing. In a down economy, businesses face tough decisions and inevitably look to cut spending. For market researchers, this is both a threat and an opportunity: While the business may cut funding and staff, it needs you now more than ever. Now is the time when market intelligence organizations can shine by focusing on four priorities: 1) raising the bar on knowing and informing internal clients to maximize impact; 2) doubling down on knowing external customers and their satisfaction levels; 3) leveraging data-informed decisions from existing sources; and 4) leveraging online research tools versus traditional modes whenever possible.

Get Access

You can read this complimentary report by registering with Forrester.

Become a Forrester Client

Timely and relevant, Forrester's research aligns to leadership roles across business and technology management. Our expertise in customer experience, marketing, and digital business will help your teams win in the age of the customer. Contact us to learn more.

Already A Client?

Log in to read this document.

Table of Contents

  • Why An Economic Crisis Can Help Market Researchers Shoot For Relevance
  • Raise The Bar On Knowing And Informing Your Internal Clients
  • Double Down On Improving Customer Satisfaction
  • Leverage Data-Informed Decisions From Existing Sources
  • Leverage Online Research Tools Whenever Possible
  • For More Information
  • Related Research Documents

Recommended Research