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For CIO Professionals

Market The BT Service Portfolio To Fuel Innovation And Utility

July 24, 2009

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Why Read This Report

As businesses become infused with technology, CIOs are expected to provide portfolios of business technology (BT) services, which sustain the competitive advantage of their firms. To improve IT's responsiveness to this increasingly complex and dynamic requirement for customized combinations of innovative and utility services these CIOs must: 1) develop portfolios of services that provide exactly what business needs; 2) continuously assess the portfolios using a market-activated approach; and 3) employ scenario planning to streamline the portfolio road maps and the capabilities supporting them. For optimal results, CIOs must market the portfolio development using a broader framework that positions and communicates what BT service management does for the business, drive the portfolio's planning and utilization, and ultimately increase its value.

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Table of Contents

  • Mind The Gap Between What Business Expects And What IT Delivers
  • Use A Market-Activated Service Portfolio Framework To Articulate BT Value

  • Approach Portfolio Development From A Marketing Perspective
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