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For B2C Marketing Professionals

Marketers: Manage Your Supply Chain

Continuous Improvement: The Omnichannel Advertising Playbook

July 26, 2018

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This is the Continuous Improvement report in The Omnichannel Advertising Playbook For 2018.

Why Read This Brief

B2C marketers bemoan the high proportion of their budgets that are nonworking. And it is undeniably true that the direct relationship of media to nonmedia costs associated with digital advertising is unprecedented in the history of the industry. But educated marketers are changing that dynamic. Read this report to learn how you can control your supply chain costs and put more of your marketing dollars to work.

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Table of Contents

  • Marketers: Your Supply Chain Is Costing You Money
  • Recommendations

  • Three Steps To Simplify Your Ad-Buying Process
  • Supplemental Material
  • Related Research Documents

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