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For B2C Marketing Professionals

Marketers, Stop Sacrificing Long-Term Goals For Short-Term Wins

Build Marketing Strategies That Balance Both And Measure Cross Effects

August 12, 2019

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Why Read This Report

B2C marketers know that long-term marketing goals like brand health and sustainable revenue growth are important, but they too often focus more on short-term goals like sales conversions. The hyperfocus on short-term objectives creates an oversaturation of promotional marketing programs while simultaneously killing brand equity. B2C marketers should read this report to understand how to craft a properly balanced marketing plan and stick with it.

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Table of Contents

  • Marketers Neglect Long-Term Goals In Favor Of Short-Term Gains
  • Properly Design And Then Measure A Balanced Marketing Plan
  • Recommendations

  • Create A New Measurement Mindset
  • Supplemental Material
  • Related Research Documents

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