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For Customer Insights Professionals

Marketing Financial Services To Young Consumers

April 19, 2007

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Why Read This Report

The financial needs of today's young consumers are much the same as those of their parents at the same age. But their expectations and behavior are quite different. As they grow older, we expect many of today's young consumers to use the Net as their primary financial channel, be intolerant of technology limitations, be more sensitive to high fees, and be less loyal to financial providers. Financial marketers need to use a mix of traditional and emerging marketing techniques to reach today's young consumers — and then track whether those young recruits stay loyal.

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Table of Contents

  • Young Consumers Have Simple Financial Needs
  • Today's Young Consumers Need To Be Approached In Different Ways
  • Financial Marketers Need A Mix Of Traditional And Emerging Techniques
  • RECOMMENDATIONS

  • Start Building The Tools To Support Your Youth Marketing Strategy
  • Supplemental Material
  • Related Research Documents

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