Trends Report

Marketing IT Services To SMBs

Assessments, Audits, And Strategy Consulting Drive Technology Adoption

March 4th, 2011
Tim Harmon, null
Tim Harmon
With contributors:
Peter Burris , Eric Hsieh

Summary

Customer spending on IT services will grow dramatically over the next five years, and that includes small and medium-size businesses (SMBs), particularly medium-size businesses. As SMBs' IT spending shifts toward services-led solutions, tech marketers will have to understand the similarities and differences between product marketing and services marketing and step up to the latter with an equitable level of resource and investment.

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