Trends Report

Marketing Leaders Take On Technology

So What Happens Now?

October 28th, 2009
LB
Lisa Bradner
With contributors:
Kim Le Quoc , Jennifer Wise , David M. Cooperstein

Summary

Marketing leaders understand that technology is critical to their success — 61% of marketers in our survey agree that "marketing technology is a key component in my marketing organization's success." To get the most from their technology investments, marketing leaders must resist going it alone and instead tap into their rich ecosystem of partners — internal IT, agency partners, and software vendors — to make strategic technology decisions that drive long-term revenue growth.

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