Trends Report

Marketing Services Firms Need To Prepare For Growth In 2011

February 2nd, 2011
AP
Andre Pino
With contributors:
Peter Burris , Sophia I. Vargas

Summary

Marketing agencies and services firms stand to be the big winners as tech marketers plan significant increases in external agency spend in 2011. As technology marketing budgets grow an overall 8% in 2011, use of external agencies is also set to grow by 40% or more in some areas. External services firms should prepare to capitalize on this additional demand for their services.

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