Trends Report

Marketing Teams Need Business Skills

How CMOs Can Develop More Strategic Marketing Teams

July 22nd, 2009
Mary Beth Kemp, null
Mary Beth Kemp
With contributors:
Christine Overby , Erik Hood , Jean-Yves Lugo

Summary

As marketing teams are getting smaller due to layoffs and budgets are getting tighter, it is more important than ever for marketers to nurture their remaining talent and strengthen the marketing team to be in a position to help the organization weather through the recession. Marketers identify skills such as analytics, strategic thinking, and innovation as the keys to a strong team in the future. To cultivate a strong team of business thinkers, CMOs should reach outside the marketing silo and focus their talent development tactics on broader, cross-company initiatives.

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