Marketing Teams Need Business Skills
How CMOs Can Develop More Strategic Marketing Teams
July 22, 2009
Why Read This Report
As marketing teams are getting smaller due to layoffs and budgets are getting tighter, it is more important than ever for marketers to nurture their remaining talent and strengthen the marketing team to be in a position to help the organization weather through the recession. Marketers identify skills such as analytics, strategic thinking, and innovation as the keys to a strong team in the future. To cultivate a strong team of business thinkers, CMOs should reach outside the marketing silo and focus their talent development tactics on broader, cross-company initiatives.
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Marketing Still Suffers From Stereotypical Perceptions
- Marketing Leaders Should Focus On Business Skills To Debunk The Stereotypes
- Talent Development Tactics Spanning The Organization Are Most Valuable
- Elevate Marketing With A Stronger Team
- Related Research Documents
Indian Organizations' Digital Customer Experience Foundation Is On A Weak Footing
November 19, 2014 | Nupur Singh Andley
How To Drive Action With Your VoC Program
November 21, 2014 | Maxie Schmidt-Subramanian