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For CMO Professionals

Marketing Teams Need Business Skills

How CMOs Can Develop More Strategic Marketing Teams

July 22, 2009

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Authors

  • By Mary Beth Kemp
  • with Christine Spivey Overby,
  • Erik Hood,
  • Jean-Yves Lugo

Why Read This Report

As marketing teams are getting smaller due to layoffs and budgets are getting tighter, it is more important than ever for marketers to nurture their remaining talent and strengthen the marketing team to be in a position to help the organization weather through the recession. Marketers identify skills such as analytics, strategic thinking, and innovation as the keys to a strong team in the future. To cultivate a strong team of business thinkers, CMOs should reach outside the marketing silo and focus their talent development tactics on broader, cross-company initiatives.

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Table of Contents

  • Marketing Still Suffers From Stereotypical Perceptions
  • Marketing Leaders Should Focus On Business Skills To Debunk The Stereotypes
  • Talent Development Tactics Spanning The Organization Are Most Valuable
  • RECOMMENDATIONS

  • Elevate Marketing With A Stronger Team
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