Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Marketing To Recession-Resistant Consumers

April 20, 2009


  • By Peter Sargent
  • with Thomas Cummings,
  • Angie Polanco

Why Read This Report

There's no denying that the economy is in trouble. However, not everyone plans to cut back during this recession. By targeting specific characteristics, interactive marketers can successfully locate consumers who plan to continue spending during tough economic times.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).