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For B2C Marketing Professionals

Master The Mechanics Of Marketing Measurement

Two Measurement Mainstay Approaches That Will Guarantee Better Insights

December 21, 2017


Why Read This Report

Despite the progress that B2C marketers have made in marketing measurement maturity, they remain confused and overwhelmed about the numerous measurement techniques and when to use them. In-market tests are a proven and relatively simple approach, but marketers must be more rigorous in their execution. Alternatively, they can apply more sophisticated analytical approaches, but must correct deficiencies in their analytical knowledge and experience. This report outlines foundational marketing measurement approaches and when to use them.

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Table of Contents

  • Marketing Measurement Is The Beacon Of Marketing Planning
  • Master Two Approaches For Comprehensive Marketing Measurement
  • Match The Right Marketing Measurement Models With Your Needs
  • Recommendations

  • Marketers, Train Your Data Brain
  • Supplemental Material

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