Measuring Isn't Managing: The New Rules Of Marketing Performance Orchestration

February 24th, 2017
With Contributors:
Alexander Bullock
and Kara Hartig


The rules have changed for B2B marketers, who are becoming increasingly accountable for demonstrating their impact on revenue. B2B marketers who don't opt in to revenue relevance will continue to build plans on "what we did last year" rather than what has

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