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For B2B Marketing Professionals

Messaging In The Time Of COVID-19

Generate More Than Sympathetic Communications To Give B2B Customers The Confidence To Survive And Thrive

June 16, 2020


Why Read This Report

Communicating your company's response to the coronavirus pandemic requires more than expressing sympathy or reinforcing your philanthropic efforts. Meaningfully supporting and creating value for your customers during uncertain times starts by crafting an outside-in message. Forrester reviewed 60 B2B websites and social accounts across 12 industries to identify best practices and areas for improvement. Read this report to learn how B2B marketing leaders can make COVID-19 communication more empathetic and valuable to buyers.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Coronavirus Communications Must Address What Customers Value
  • Three Practices Deliver Value Beyond Sympathy And Support
  • Recommendations

  • Connect With Customers About Their Recovery, Not Your Response
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