Report

Metrics That Matter For B2B Marketers

Focus On Measuring Business Outcomes, Not Program Outputs
November 16th, 2017
With Contributors:
and Matthew Camuso

Summary

B2B marketers must do more than measure things like click-through rates and event attendance; they need to show how their activity directly affects business results. This report helps marketers provide insight on what matters most to execs and the board:

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