Report

Micro Moments Are The Next Frontier For Mobile

Build A Micro Moments Strategy And You'll Be Ready For Wearables
September 8th, 2014
With Contributors:
Laura Naparstek
and Josh Bernoff

Summary

The moments that characterize the mobile mind shift are getting shorter. Simple triggers — messages, sounds, even tactile sensations — spur consumers to take action, both on devices and in the real world. Forrester defines this quick-reaction subset of mo

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