Microblogging For Marketers

October 16th, 2007

Peter Kim

With contributors:

Charlene Li , Cynthia N. Pflaum , Sarah Glass , Evadne Cokeh

Summary

Microblogging allows users to communicate with their networks in abbreviated content updates. Sites like Twitter, Pownce, and Jaiku have become popular quickly over the past year, and users are early adopters of Social Computing technologies. However, marketers should ensure that this Social Computing tool fits into a larger communications strategy before getting involved.

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