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For B2B Marketing Professionals

Microsegmentation Yields Contextual Customer Experiences That Convert

Strategic Plan: The B2B Marketing Playbook

June 30, 2020

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This is the Strategic Plan report in The B2B Marketing Playbook For 2020.

Why Read This Report

Segmentation is the bedrock of B2B marketing campaigns. Marketers use segmentation to partition their databases and plan interactions with key audiences. But B2B marketers must rethink segmentation to meet increasing expectations for contextually relevant experiences and leverage the manifold advances in data and analytics technologies. Yes, it's a challenge. But the reward is a win-win for B2B marketers and buyers: relevant, valuable buying experiences and improved conversions.

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Table of Contents

  • Legacy B2B Marketing Segmentation Strategies Need A Reboot
  • It's Time To Take Segmentation To The Next Level
  • Recommendations

  • Get Started With Microsegmentation Now
  • Supplemental Material
  • Related Research Documents

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