Millennial B2B Buyers Come Of Age
Update Your Sales Approach To Succeed With The Heads-Down Generation
March 28, 2017
Why Read This Report
Demographics prove the heads-down generation is well on its way to becoming a dominant force within and outside their firms. While recent research indicates that 73% of Millennials are involved in B2B purchasing decisions, their rise to power is largely going unnoticed. Companies that purposefully adapt their marketing and sales strategies to better mesh with the Millennial mindset will outperform the competition. This report considers Millennial purchasing preferences and recommends ways in which B2B organizations can fine-tune their approach to succeed with this increasingly present and influential buyer.
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Purchase Report
This report is available for individual purchase ($499 USD).
PurchaseTable of Contents
- Millennial B2B Buyers Add Complexity To The Mix
- The Millennial Mindset Is Different
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Recommendations
- Advice To B2B Sellers
- Supplemental Material
- Related Research Documents
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