Millennials Drive The Sharing Economy

North American Consumer Technographics®
January 29th, 2018
With Contributors:
Gina Fleming
Xiaotong Duan
Chris Collins
and Rachel Birrell


The sharing economy — peer-to-peer platforms that provide access to shared goods and services — is firmly established and poised to grow to an estimated $335 billion in the US by 2025. Millennials will drive this growth, so marketers who want to capitaliz

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