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For Security & Risk Professionals

Mitigate Risks In The Customer's Journey

How To Create And Execute A Customer-Focused Risk Framework

November 24, 2014

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Why Read This Report

Risk professionals cannot help businesses succeed without a clear strategy to win, serve, and retain customers. With countless delivery channels and untapped target customers, companies find themselves looking for competitive advantage with strategies to develop market-leading customer experiences. But if you want your company to truly become "customer obsessed," it's not all about strategy — it's also about risk. Considering the amount of visibility and investment in customer-focused strategies and the amount of risk to the organization if they don't work, there is alarmingly little customer-related risk management going on. Without a better understanding of the risks that could impede successful customer engagement, far too many projects, and even many businesses, will fail.

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Table of Contents

  • Corporations Routinely Ignore Customer-Related Risks
  • Uncover Risks That Ruin Customer Engagement
  • RECOMMENDATIONS

  • Provide Tools And Techniques, But Don't Shoulder The Whole Load
  • Supplemental Material
  • Related Research Documents

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