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For B2C Marketing Professionals

Mobile Apps For Marketing

When And How Interactive Marketers Should Build Apps For Marketing Purposes

September 26, 2012


Why Read This Report

Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from marketers: Some jump at the chance to start an app campaign, while others are gun-shy. This report explains who the mobile app audience is today, when a mobile app is the right marketing solution, and how marketers can create an effective app marketing strategy by following Forrester's addressability framework.

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Table of Contents

  • Mobile Apps: Deep Impact, Small Reach
  • Ask Whether An App Is The Best Tactic — And Offer Value If It Is

  • Your App Will Need Its Own Marketing To Succeed
  • Supplemental Material
  • Related Research Documents

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