Save or Share this Report

For B2C Marketing Professionals

Mobile Apps For Marketing

When And How Interactive Marketers Should Build Apps For Marketing Purposes

September 26, 2012

Authors

Why Read This Report

Mobile apps hold exciting potential for interactive marketers to reach their audiences through mobile devices in ways the mobile Web can't. But today, mobile apps receive a mixed response from marketers: Some jump at the chance to start an app campaign, while others are gun-shy. This report explains who the mobile app audience is today, when a mobile app is the right marketing solution, and how marketers can create an effective app marketing strategy by following Forrester's addressability framework.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Mobile Apps: Deep Impact, Small Reach
  • Ask Whether An App Is The Best Tactic — And Offer Value If It Is
  • RECOMMENDATIONS

  • Your App Will Need Its Own Marketing To Succeed
  • Supplemental Material
  • Related Research Documents

Recommended Research