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For CIOs

Mobile Computing: It's All About The Ecosystem

Competition Shifts From Devices To Ecosystems

October 31, 2012

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Why Read This Report

CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday selling season. However, this is one small element in a competition where devices are only one component — it is also a battle of ecosystems in which, Apple, Google, and Microsoft aim to secure customer loyalty to an unprecedented degree. What are the dynamics of this battle, the resources that each of these companies has in its arsenal, and their relative strengths and weaknesses?

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