Mobile Computing: It's All About The Ecosystem
Competition Shifts From Devices To Ecosystems
October 31, 2012
Why Read This Report
CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday selling season. However, this is one small element in a competition where devices are only one component — it is also a battle of ecosystems in which Amazon.com, Apple, Google, and Microsoft aim to secure customer loyalty to an unprecedented degree. What are the dynamics of this battle, the resources that each of these companies has in its arsenal, and their relative strengths and weaknesses?
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