Mobile Is The New Face Of Engagement: An Executive Summary

March 26th, 2012

Ted Schadler Vice President, Principal Analyst

John McCarthy

With contributors:

Pascal Matzke , Matthew Brown , Christopher Mines , Heather Martyn

Summary

This report summarizes the 28-page Forrester report "Mobile Is The New Face Of Engagement." By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. However, mobile is not simply another device for IT to support with a shrunken website or a screen-scraped application. Rather, mobile is the most visible manifestation of a much broader shift to new systems of engagement that help firms empower their customers, partners, and employees with context-aware apps and smart products. Read this executive summary to learn more about the impact of mobile engagement on the technology organization and supplier ecosystem, on task-oriented experience design and the subsequent atomization of business processes, and on the way the IT stack must be re-architected for wireless delivery.

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