Advanced Search

Save Or Share This Report

For eBusiness & Channel Strategy Professionals

Mobile Messaging: A Broad-Reach Opportunity

Messaging Is The Ultimate Catalyst For Consumer Engagement

May 10, 2012

Primary author headshot

Authors

Why Read This Report

With its ubiquity and simplicity, messaging can be a powerful tool for eBusiness professionals. They will find that the most effective uses of messaging will be to enhance other touchpoints by driving store traffic or notifying customers of important information. That said, messaging can be used to offer convenience to the consumer throughout their purchase journey whether they are deciding what to buy and where to buy or they need post-purchase customer support. eBusiness professionals should have a customer engagement strategy that includes mobile messaging, not simply an independent messaging strategy. They should design high-quality experiences end-to-end that go beyond the simple delivery of a message.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • Messaging Improves Effectiveness Of Customer Engagement
  • Driving Sales With Messaging, However, Requires Effective Use
  • RECOMMENDATIONS

  • Messaging Is A Technology — Not A Strategy; Treat It As Such
  • Supplemental Material
  • Related Research Documents

Recommended Research