Trends Report

Mobile Moments Require A New Technology Strategy

Tomorrow's Business Opportunities Require A New Technology Platform

October 20th, 2014
Ted Schadler, VP, Principal Analyst
Ted Schadler VP, Principal Analyst
Michael Facemire, null
Michael Facemire
Tyler Shields, null
Tyler Shields
With contributors:
Sharyn Leaver , Christopher Mines , Phil Murphy , Jeffrey Hammond , Eric Wheeler

Summary

CIOs are pushing their teams to define, develop, and deploy mobile apps for employees and customers; a well-intentioned, but misguided approach to addressing the business technology (BT) agenda. Building mobile apps will simply spawn large numbers of mobile apps; it won't result in a comprehensive mobile strategy. To win, serve, and retain customers means addressing customers' mobile moments at the pace customers demand — this requires new technology strategies and new platforms. This report will outline how adhering to four architectural elements will enable CIOs and their teams to craft technology strategies that capture and deploy customers' mobile moments today and will stand the test of time as other channels emerge in the future.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.