Mobile Onboarding Best Practices
How To Engage Your Mobile Users From The Start To Keep Them Coming Back
July 20, 2016
Why Read This Report
On average, mobile apps lose three-quarters of their active users within the first three days of installation — and 90% within the first month of use. In response, many brands try to onboard new users with a tutorial that bogs them down and distracts from the main value of the app. In this report, we provide customer experience (CX) professionals with best practices for a contextual onboarding experience that will keep customers coming back again and again.
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Table of Contents
- Downloads Do Not Equal Success
- People Don't Read Manuals
- A Contextual Experience Delivers Immediate Value
- Treat Onboarding As A Critical Experience
- Supplemental Material
- Related Research Documents