Decision Tool

Mobile Phone Ownership: Are Consumers Ready For More Advanced Usage?

Forrester Technographics Digital Consumer Community Report, December 2011

December 1st, 2011
Lindsey Colella, null
Lindsey Colella
With contributors:
Reineke Reitsma , Charles Golvin , Samantha Jaddou

Summary

Aside from placing phone calls, the majority of mobile phone owners also text and take photos or videos with their phones. More advanced functions, such as using apps, accessing emails, and using the mobile Internet, are adopted by a much smaller group of US consumers. Forrester conducted a qualitative study with our online consumer community to explore what features consumers want to see from cell phone manufacturers and to understand what they currently love and hate about their mobile phones. Several smartphone users feel that the quality of the phones and the networks leave room for improvement. Many mobile phone owners value simplicity over complexity and want their phone to perform simple functions fluidly -- making calls and texting. We also found that security fears keep consumers from adopting more cutting-edge technologies. This report gives deeper insight into when and how consumers are willing to adopt mobile features and services

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