Trends Report

Mobile Social Computing Adds Trust To Marketing

Social Computing Goes Mobile

January 9th, 2008
JF
Jaap Favier

Summary

Gen Yers spend as much time on their mobiles as on the Web for personal reasons. Most of this time is spent sending and receiving text and picture messages, but with more than half also using social networking sites, the likes of Facebook and MySpace have now launched mobile social computing sites, and new mobile networks like Zingku are popping up.

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